Recently there has been a flow of mobile applications which have come in the android and iOS marketing world. Many e-commerce websites and auto websites have minted money from these applications. The biggest reasons as to why such profits have incurred is having that personal touch with the mobile user. By staying in constant touch with your app user and providing him discounts, not only businesses make new clients but also make them regular, which is a very good idea for business. Making the user think that the app is providing the user with a personalized service gives that special feeling to the user. Such tactics have made these businesses to grow further, and have enabled the businesses to move to the foreign market. The app business is expected to grow this year, with many companies building more applications, one can expect that mobile apps are the new man’s best friend.